All Things Business and Tech

Nowadays, mobile is such an integral part of our lives, most people probably don’t stop to think that, in the scheme of things, it’s a relatively new technology. Not exactly brand new, as mobile is clearly well-established in our society, however, it’s not been until the past two decades the technology has really taken off. And, it’s not until the last decade that businesses have figured out ways to use it to market to their customer bases. These days it's hard to imagine a day without mobile. Here is a look at the evolution of mobile marketing.

Mobile has completely transformed society. It used to be people had to wait for a return call after leaving a message, but today’s on-demand culture allows instantaneous connection with people. Accessibility is nearly impossible not to have with all the available ways to connect. If a message isn't answered in a timely fashion, people don't always respond well. Does mobile make us too accessible?

In today’s digital-centric world, text messaging has long been a staple in daily communications for many people. They use it to make plans, send short messages (and even sometimes long conversations!) and to simply touch base with family and friends. But what many do not often consider is that text messaging can also be used as a promotional tool.

Marketers have traditionally placed emphasis on areas where consumers will see or hear the information they want to promote. Over the years advertising channels have included print, radio and television. However, today the dynamics have changed and businesses have had to evolve to keep up with the times and remain competitive. Investing in channels, such as social media and mobile, have become essential.

Image courtesy: Pixabay Over time as technology becomes even more heavily integrated into routine business processes, organizations have had to take a serious look at security concerns.