All Things Business and Tech

Nowadays, mobile is such an integral part of our lives, most people probably don’t stop to think that, in the scheme of things, it’s a relatively new technology. Not exactly brand new, as mobile is clearly well-established in our society, however, it’s not been until the past two decades the technology has really taken off. And, it’s not until the last decade that businesses have figured out ways to use it to market to their customer bases. These days it's hard to imagine a day without mobile. Here is a look at the evolution of mobile marketing.

Internet users commit click fraud when they click on ads to intentionally generate payment from a business for a viewed ad. Click fraud can be accomplished by humans physically clicking on ads or by using computer programs (bots) to generate false traffic. While some might think this is not a big deal, the problems caused by click fraud can be long-reaching. Engaging in click fraud is considered to be unethical because of the artificial traffic sent to the website hosting the ads. It has also become a significant problem for businesses that spend large amounts of their budgeted money on web advertising. Artificial click fraud Image credit: Pixabay One way click fraud is done is by individuals or groups looking to inflate ad share revenues on a web page for personal gain or to drive up competitor prices by using human or robotic clicks. There is also wide scale artificial click fraud occurring (in addition to businesses, some writers can likely attest to this one having fallen...

Image credit: Pixabay From time to time Facebook suffers outages. With so many people dependent upon the network these days, and a 1 billion+ membership, any downtime is definitely noticed.

Email promotion is a popular marketing channel for many reasons. Different email techniques are used by marketers to reach their target markets or already established customers. If designed correctly, email marketing campaigns can be very successful in any given industry. However, if poorly conceived, a campaign is likely to be ineffective and a waste of energy and resources.

The domain name chosen for a business website is an important decision. The name should not be Image credit: mkweb 2 /Pixabay selected carelessly because if a poor name is chosen, it’s not likely to be memorable. In the long-run, this could impact the brand name and overall visibility.