All Things Business and Tech

Internet users commit click fraud when they click on ads to intentionally generate payment from a business for a viewed ad. Click fraud can be accomplished by humans physically clicking on ads or by using computer programs (bots) to generate false traffic. While some might think this is not a big deal, the problems caused by click fraud can be long-reaching. Engaging in click fraud is considered to be unethical because of the artificial traffic sent to the website hosting the ads. It has also become a significant problem for businesses that spend large amounts of their budgeted money on web advertising. Artificial click fraud Image credit: Pixabay One way click fraud is done is by individuals or groups looking to inflate ad share revenues on a web page for personal gain or to drive up competitor prices by using human or robotic clicks. There is also wide scale artificial click fraud occurring (in addition to businesses, some writers can likely attest to this one having fallen

Financial fraud is an issue highlighted in the 21st century, particularly after scandals which arose from companies such as Enron, Tyco, and WorldCom and others that subsequently rocked society when news of these incidents hit the media.

Internal fraud is a big business problem. According to research published by the Association of Certified Fraud Examiners (ACFE), about 5 percent of revenue is lost each year to fraud (on average, an organization loses $140,000 a year). Looking at it from a global perspective, it is projected organizations could collectively lose $3.5 trillion due to fraudulent activity.