All Things Business and Tech

As 2018 begins, it’s no big secret the popularity of social media continues have an impact, and it’ll be increasingly important to carefully select which networks to invest efforts. Once the right avenues are identified, knowing which marketing trends are moving forward and  which ones are dying  is a necessity.  If you’re looking for ideas to integrate into your social media marketing strategy and keep up with the times, here are some trends experts suggest will matter in 2018.

People who publish content on the web generally want to be read. Be it a marketer, writer or anyone else. If they wanted their thoughts or the information they have to remain private they'd keep a personal journal or write on their word processors and let dust collect on their thoughts as they wither

Content strategies continue to evolve as they become more solidified as a key component of marketing strategies. Most marketers know content matters. The bigger challenge many are facing is how to measure whether or not their efforts are paying off.

Image credit: FirmBee /Pixabay A customer typically decides within seconds of landing on a business website whether or not he or she plans to linger on the site to explore more.