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Optimizing your website’s landing page

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Image credit: Pixabay User experience should always be at the forefront when developing a website. If the experience is poor, visitors will quickly move on, probably to a competitor. According to Hubspot , if visitors leave a site without going beyond the landing page, it suggests they either didn’t find what they were seeking or they arrived on a page where the user-experience was unfriendly.

What’s in a name? Everything. How to choose your domain

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The domain name chosen for a business website is an important decision. The name should not be Image credit: mkweb 2 /Pixabay selected carelessly because if a poor name is chosen, it’s not likely to be memorable. In the long-run, this could impact the brand name and overall visibility.

Business websites: Why focusing on content is critical

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Image credit: FirmBee /Pixabay A customer typically decides within seconds of landing on a business website whether or not he or she plans to linger on the site to explore more.