All Things Business and Tech

As 2018 begins, it’s no big secret the popularity of social media continues have an impact, and it’ll be increasingly important to carefully select which networks to invest efforts. Once the right avenues are identified, knowing which marketing trends are moving forward and  which ones are dying  is a necessity.  If you’re looking for ideas to integrate into your social media marketing strategy and keep up with the times, here are some trends experts suggest will matter in 2018.

Over the past few years the buzz word "cyberloafing" has appeared in many circles. According to Webopedia , the term is a slang word that describes employees who spend their working hours engaging in online activities that do not have anything to do with work. In March 2013, U.S. News reported on a study published by Kansas State University. The research Image credit: Pixabay found between 60 and 80 percent of people cyberloaf. Also sometimes referred to as "cyberslacking", some say this has become a real problem when it comes to the level of productivity; others say -- not so much. What are Cyberloafers Doing? Employees that cyberloaf are involved with a number of different activities which are fall into two general categories: entertainment and personal business. In the leisure realm of things, people tend to engage in: Social media Online games Video watching, streaming and viewing live events Instant messaging applications to ch...

Social media has had a significant impact on society. Initially, the platform was a way for people to connect and/or reconnect with one another, but over the course of time the concept has expanded to so much more.

Image credit: Kevin Phillips /Pixabay   Social media strategies have become an important component of the modern business marketing plan.