All Things Business and Tech

As the old saying goes, appearance is everything, and commercial buildings are no exception. The outer appearance of a business will likely play a strong role in how customers, or potential customers, perceive the establishment even before they step foot inside the door to see what the merchant has to offer.

Advertising has been around almost as long as products have been sold. While the trends of commercial advertising have evolved significantly over the years, the one constant is that companies will follow trends of where consumers will see their messages about their products. "Advertainment", also known as branded entertainment, is one trend that has picked up a lot of attention.

Brand awareness is an important piece when working to establish a strong business presence. Through brand awareness companies not only boost visibility, they use it to differentiate themselves from competitors selling similar products or services. Storytelling is an important part of this process.