All Things Business and Tech

Internet users commit click fraud when they click on ads to intentionally generate payment from a business for a viewed ad. Click fraud can be accomplished by humans physically clicking on ads or by using computer programs (bots) to generate false traffic. While some might think this is not a big deal, the problems caused by click fraud can be long-reaching. Engaging in click fraud is considered to be unethical because of the artificial traffic sent to the website hosting the ads. It has also become a significant problem for businesses that spend large amounts of their budgeted money on web advertising. Artificial click fraud Image credit: Pixabay One way click fraud is done is by individuals or groups looking to inflate ad share revenues on a web page for personal gain or to drive up competitor prices by using human or robotic clicks. There is also wide scale artificial click fraud occurring (in addition to businesses, some writers can likely attest to this one having fallen...

A business card is a valuable tool and is useful for both marketing and networking. A professionally designed card with all the right information can be a great portable advertisement for both you and/or your company.

In today’s digital-centric world, text messaging has long been a staple in daily communications for many people. They use it to make plans, send short messages (and even sometimes long conversations!) and to simply touch base with family and friends. But what many do not often consider is that text messaging can also be used as a promotional tool.

Ever deal with a company that tries to sell you a bogus deal or a poor quality product? Or maybe you have seen they just aren't being truthful? If you have, from the customer perspective , you know d eceptive advertising is poor business practice.

Deceptive advertising is bad business practice, yet some business owners or managerial decision makers still opt to engage in this kind of behavior, which is generally considered to be unethical. Those who involve themselves in false presentations are almost always caught and exposed. And, in the end, no one has really benefited from it, not the advertiser and certainly not the consumer.

Advertising has been around almost as long as products have been sold. While the trends of commercial advertising have evolved significantly over the years, the one constant is that companies will follow trends of where consumers will see their messages about their products. "Advertainment", also known as branded entertainment, is one trend that has picked up a lot of attention.