Showing posts from March, 2016

Best ways to set yourself apart from competitors

Today's consumers have a lot of choice in the number of businesses they can give their dollars to. As a result, it is in a business' best interest to set themselves apart from their competition. E-commerce and m-commerce have rapidly increased the level of competition in any given market. As a result, companies must strive to differentiate themselves from competitors. This often does not come without a lot of invested effort and strategic planning.

Should companies honor pricing errors on products or services?

In our society most everything is digitized and scanned through computer automation. The retail industry has, at this point, pretty much long been migrated to automated processes. The days of hand-priced merchandise is mostly extinct. 

Attributes to think about when designing a logo

A business' logo is its identifying trademark. Consumers are drawn to the recognizable, and a successful logo essentially helps boost the company's visibility. Creating the right image ideally will provide instantaneous recognition.

Ways to restore consumer confidence in a business

Losing consumer confidence is a serious issue for businesses. One of a company's primary goals should be to gain consumer trust, so when this valued trust is lost, this is not an issue to take lightly.