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Showing posts from March, 2016

Best ways to set yourself apart from competitors

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Today's consumers have a lot of choice in the number of businesses they can give their dollars to. As a result, it is in a business' best interest to set themselves apart from their competition. E-commerce and m-commerce have rapidly increased the level of competition in any given market. As a result, companies must strive to differentiate themselves from competitors. This often does not come without a lot of invested effort and strategic planning.

Should companies honor pricing errors on products or services?

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In our society most everything is digitized and scanned through computer automation. The retail industry has, at this point, pretty much long been migrated to automated processes. The days of hand-priced merchandise is mostly extinct. 

Attributes to think about when designing a logo

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A business' logo is its identifying trademark. Consumers are drawn to the recognizable, and a successful logo essentially helps boost the company's visibility. Creating the right image ideally will provide instantaneous recognition.

Ways to restore consumer confidence in a business

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Losing consumer confidence is a serious issue for businesses. One of a company's primary goals should be to gain consumer trust, so when this valued trust is lost, this is not an issue to take lightly.