Posts

6 differences between management and financial accounting

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People who do not routinely engage in accounting practices may initially think that financial and managerial accounting are the same thing. On the surface, the actual crunching the numbers associated with financial data has a lot of similarities because both accounting types use much of the same data.

Optimizing your website’s landing page

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User experience should always be at the forefront when developing a website. If the experience is poor, visitors will quickly move on, probably to a competitor. According to Hubspot, if visitors leave a site without going beyond the landing page, it suggests they either didn’t find what they were seeking or they arrived on a page where the user-experience was unfriendly.

Why integrity is important in business

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Integrity in business is one of those things that shouldn't be ignored. The days of cut-throat tactics with customers (and employees) are gone. The level of integrity a business acts with can be directly correlated with success because those organizations with a strong code of ethics, one that is immersed in their culture, are more likely to shine above the rest.

Reasons why live chat can offer a competitive advantage

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Live chat features on business websites have grown far past being a nicety. In today's fast-paced society that expects quick results, customers have become increasingly inclined to expect a rapid response to their inquiries. Live chat customer service effectively fills this demand.
Email is great because it is convenient, and telephone options are also important to offer to those who want a more “personal” touch, but the one thing live chat features offer that their predecessors don't is the combination of convenience, personalization and speed. With live chat options, customers get a combination of all three.