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How mobile marketing has evolved over the years

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Nowadays, mobile is such an integral part of our lives, most people probably don’t stop to think that, in the scheme of things, it’s a relatively new technology. Not exactly brand new, as mobile is clearly well-established in our society, however, it’s not been until the past two decades the technology has really taken off. And, it’s not until the last decade that businesses have figured out ways to use it to market to their customer bases. These days it's hard to imagine a day without mobile. Here is a look at the evolution of mobile marketing.


The birth of mobile Did you know the concept of mobile was brought to fruition back in the early 1970s? Yep, while other types of mobile devices were designed in previous generations, these were predominantly linked to radio technology and design. Next came car phones. However, the mobile phone as we understand it today was developed and the first mobile call made on April 3, 1973 in New York City by Motorola employee Martin Cooper. This c…

Does mobile make us too accessible?

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Mobile has completely transformed society. It used to be people had to wait for a return call after leaving a message, but today’s on-demand culture allows instantaneous connection with people. Accessibility is nearly impossible not to have with all the available ways to connect. If a message isn't answered in a timely fashion, people don't always respond well.

Does mobile make us too accessible?


Is resume fraud a big problem for hiring managers?

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Is resume fraud a big problem for hiring managers? You betcha. Falsified information on resumes is a most definite challenge many employers face and is not as uncommon as you might think. Some applicants feel it is acceptable to not only exaggerate their credentials, but some statistics suggest 53 percent of candidates create flat-out fabrications of their past work experience, skills and/or education on their resumes.
What’s a hiring manager to do? It does take additional effort to thoroughly examine each resume of interest, however, by taking a few extra steps and making additional external contacts to obtain confirmed authentication of information given can help alleviate any potential resume fraud and actually be more cost-efficient. There are many different approaches a hiring manager will take to help determine whether the information presented on an applicant's resume is deceptive.
Work experience and skillsets
Statistics dating back to 2014 a good percentage of applicants …

How a positive attitude at work helps your career

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Did you know a positive attitude at work can get you much further ahead than a negative one when it comes to career prospects? Generally, a good outlook can lead to excellent job possibilities because optimistic approaches are more likely to attract positive attention. On the other hand, consistently going through the days with a pessimistic attitude will probably have the opposite effect.

Things employees do that bosses hate

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Conflict in the work environment is something everyone faces in their careers at one point or another. It is common to occasionally clash with a co-worker or simply not like dealing with someone working on the same floor. But what about conflicts with the boss? What happens when employees do something that bosses hate?

If a problem arises in the office with your boss, it can be even more challenging than one with co-worker. Especially if he or she has a problem with you or something you’re doing. If your boss is upset with you on a routine basis, it could be something you’re doing that he or she hates. If this is the case, it might be time to self-evaluate. A few of the behaviors many bosses can’t stand include:


Avoiding taking responsibility As a professional, it is generally expected a employee take responsibility for his or her actions. If you make a mistake, own up to it. A boss is not going to respect or appreciate an employee that constantly shifts blame to others or denies resp…