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Showing posts from 2017

Ways Facebook outages have a ripple effect on other companies

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From time to time Facebook suffers outages. With so many people dependent upon the network these days, and a 1 billion+ membership, any downtime is definitely noticed.

Oh #!*! Using profanity in business communications

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Correspondence in the workplace should be conveyed on a level that demonstrates professionalism. Profanity is most often than not, inappropriate in business correspondence. Using profanity in business communications reflects on the organization as being unprofessional or sloppy.

What is the Sarbanes-Oxley Act of 2002? An overview

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The Sarbanes-Oxley Act was a motion by Congress to increase financial transparency and reduce fraud of publicly held companies. This law was passed immediately (2002) after a series of corporate scandals, most notably, Enron. Often referred to as "SOX", this compliance law has become deeply ingrained in the corporate sector.

Benefits of age diversity in the workplace

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Today's workplace pool has a lot more age diversity than it had in generations past. People are retiring later and many now working years, sometimes decades, past the former 55 to 65 age range for retirement.This means careers are stretching a lot longer than they used to and it has changed workforce demographics.

As the first decade of the new millennium came to a close, for the first time in the United States there were four generations coming together as colleagues - veterans, baby boomers, generation X and millennials (and now generation Z is also beginning to enter the workforce too). In 2015 millenials became the largest working population.

Each generation brings its own unique attributes to an organization.
Differing ideas and approaches With diversity typically comes innovation, fresh ideas and, yes, sometimes there is conflict too. However, if everyone agreed on everything, there would never be any new ideas or alternative perspectives considered when going through the d…

What to consider before purchasing an existing business

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Opening your own business is an exciting time. Many people relish in the idea of being their own boss and having a higher level of control in their jobs. These reasons are two of the many to look forward to when enjoying the many benefits that accompany becoming an entrepreneur.

Why text messaging is a good promotional tool

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In today’s digital-centric world, text messaging has long been a staple in daily communications for many people. They use it to make plans, send short messages (and even sometimes long conversations!) and to simply touch base with family and friends. But what many do not often consider is that text messaging can also be used as a promotional tool.

Can 'too much' tech create negative customer experiences?

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Technology is second nature in today's business environments. It's unusual in today's world to find a business that operates solely on old-fashioned cash registers and does not take credit cards. While there are a few out there, those establishments are far from the norm.

Why businesses should invest in email marketing

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Email promotion is a popular marketing channel for many reasons. Different email techniques are used by marketers to reach their target markets or already established customers. If designed correctly, email marketing campaigns can be very successfulin any given industry. However, if poorly conceived, a campaign is likely to be ineffective and a waste of energy and resources.

How deceptive advertising hurts businesses

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Ever deal with a company that tries to sell you a bogus deal or a poor quality product? Or maybe you have seen they just aren't being truthful? If you have, from the customer perspective, you know deceptive advertising is poor business practice.

Pros and cons of a limited liability company (LLC)

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The limited liability company is a relatively new kind of business structure in the United States, although in other parts of the world, such as Europe and South America, this type of business structure has been around for some time. Fundamentally, the limited liability company, or LLC, combines the best of other business structures to provide business owners with another kind of opportunity to structure their business.

What to consider when choosing a commercial building color

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As the old saying goes, appearance is everything, and commercial buildings are no exception. The outer appearance of a business will likely play a strong role in how customers, or potential customers, perceive the establishment even before they step foot inside the door to see what the merchant has to offer.

Ways technology creates a better customer experience

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While there may still be a few holdouts, most businesses have picked up on the fact that technology can enhance operations and be a good cost-savings factor. They've also realized the many ways technology can create a better customer experience - in fact, many businesses can't function without various forms of tech these days. 

How does a denial of service attack affect a business?

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A Denial of Service (DoS) attack, unlike other security compromises such as basic attacks, identity attacks, and malicious code, are created to target a server or other network component with the intent to make the site unavailable to users. Typically, in a DoS attack, the primary motive is to deny the victim access to a certain resource and this attack will "prevent legitimate users of a service from accessing that service" (Carnegie Mellon).

How to pick a location for a new business

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The approach taken when choosing a location for a new business is one of the most important decisions an entrepreneur will make. There are several important factors to consider when determining where a new business will be opened. 

Ways businesses use deceptive advertising

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How branded entertainment became a staple in commercial advertising

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Advertising has been around almost as long as products have been sold. While the trends of commercial advertising have evolved significantly over the years, the one constant is that companies will follow trends of where consumers will see their messages about their products. "Advertainment", also known as branded entertainment, is one trend that has picked up a lot of attention.

How to write a winning executive summary

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By definition, an executive summary is a small component of a larger report. The executive summary is supposed to be written as a concise document which summarizes the highlights of and extracts key information from the long report. If you need to write an executive summary, your best bet is to learn the proper format and understand what it means to summarize.

Understanding the basics of a limited liability company (LLC)

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There are three primary structures for a business, sole proprietorship, partnership and corporation. However, there is a fourth option called a limited liability company, or sometimes referred to as a legal liability corporation.

Why businesses should focus on maintaining consumer confidence

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Consumer confidence can be lost for a variety of reasons. Reasons for loss of customer confidence may range from selling faulty products to experiences where poor customer service was received. One of the largest reasons a company will lose customer confidence is when it possesses an inability to handle complaints and solve problems. These days companies also face the challenge of maintaining trust in light of the growing incidences of data breaches.