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Create a readable documentUnfortunately, one mistake far too many companies make is to create a policy that is difficult for consumers to follow and even understand. While the document is a legal one and some legal language needs to be included, this does not mean the policy should be so full of legalese that it will frustrate the consumer to the point of them ignoring the policy; it is in everyone's best interest for the policy to be understood. Write the policy with the consumer in mind to ensure he or she understands what is happening with personal information; this is to everyone's advantage.
Include an introductionA good introduction is important. In this section a company can share information with consumers about their business and offer details that relate specifically to the organization.
People have a right to know what happens to their personal information and explaining this in detailed layman's terms allows them to understand what they are agreeing to when they join a website, make a purchase or otherwise share personal details about themselves.
Where information is storedConsumer privacy is an important consideration and in today's high tech environments, it is essential to put safeguards into place to protect data from breach, theft or otherwise risks.
This is beneficial for many reasons. First it protects the company and it can show how it exercises due care in protecting consumer data and, secondly, it provides the consumer with a level of confidence to build trust. Any strong business relationship needs to have a foundation of trust and being open with how data is stored and outlining what steps are being taken to preserve data integrity is vital.