Reasons why live chat can offer a competitive advantage
Live chat features on business websites have grown far past being a nicety. In our fast-paced society where we expect quick results, we've become increasingly inclined to expect a rapid response to our inquiries. Live chat customer service effectively fills this demand. Email is great because it's convenient, and telephone options are also important to offer to those who want a more “personal” touch, but the one thing live chat features offer that their predecessors don't is the combination of convenience, personalization and speed. With live chat options, customers get a combination of all three.