Why businesses need a social media strategy
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgbNnTryE2Dlpdy3K0sqOpuHbbBi0JJM2xVl2gYf8INs-h7G_2lxNkaXBj-uu9M4o6ZcwU3-D678o1jlwVpavVcCcZqfsyQhXallvsTRCBTa2p8HlQyd_CONxCi0Op53DYA_x01KtJPWcf/s400/social+media+networks.twitter-292994_640.jpg)
Social media strategies have rapidly become an important part of the integrated marketing planning process. Companies that do not bother spending much time investing in the social media aspect of a marketing plan are likely going to lose out on a big segment that could have been used as a great marketing avenue.